Pass through or pass-through

Apostrophes, hyphens and dashes. Oh man.

The internet has made things better: I can look up how to deal with these things when I don’t feel like making my brain do more.

The internet has made things worse: I can spend half a meeting discussing why it is important to be consistent throughout a digital footprint.

Login or Log In? Noun. Verb. Yes. Same thing with pass through and pass-through.

While this post may look like a complaint about grammar, it’s actually a note to all those independent contractors and sole proprietors out there. Create a Limited Liability Corporation. It costs some money but it is worth it because . . . taxes.

A deduction of 20% of net income for many pass-through business owners can lower the top rate to 29.6% from 37%.

Whether it’s pass-through or pass through, The Free Range Group will work with you to figure it out.

Photo website. . .

While I was transitioning from one revenue steam to another last year – and doing as much as possible to help Vieques, PR deal with life post the nasty 2018 hurricane season – I set up a site for selling photos. To me, it never got finished but, it’s good enough so I’m not messing with it anymore (for now).

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.

~ Ansel Adams

There is still money to be raised for the Vieques Humane Society and I need to get the photos out of here so I’m having an inventory reduction sale.

For the few of you who read this and use the photo site, if you run into issues, you know how to find me!

The basics of management

I borrowed four of the five of these from a woman with whom I had the privilege of working several years ago. Project management. Design processes. Digital or analog. Frameworks are a good thing. SDLC. SAFe. Lean. PMP. Here are the five D’s

  1. Define
  2. Discover
  3. Design
  4. Develop
  5. Deploy

Management of all types, general, project, product, program or otherwise, needs to have good frameworks, too. I carry these five R’s around:

  1. Roles
  2. Rules
  3. Responsibilities
  4. Recognition
  5. Rewards

A little structure goes a long way. For good measure, here are the three W’s of project management basics:

Who is doing What by When

These don’t replace the PMP’s or the MBA’s or the CFP’s or the other credentials, they complement all of those.

Listen Up Email Marketers

If you’re a marketer, you’re working harder than ever to capture and retain customers. Do yourself and your company a favor. Let your customers easily unsubscribe from your marketing emails. The doesn’t only apply to the unsubscription process or page you may have in place.

The most important part is to stop the messages from getting to your customers inbox as quickly as possible once they’ve asked you to do so.

EmailIt’s possible you use a third party to manage your email marketing processes so there may be some lag in updating databases. That’s ok. Most folks are somewhat patient. They will understand if your unsubscribe page says they may have to wait a couple of days for the change to be put into place.

If this is the case, you have to follow through with that promise. If you don’t, you run several risks. Here are a few:

  1. Losing the customer. They may boycott your stores and online services completely.
  2. Having the user – when they continue to receive your messages after they’ve unsubscribed – flag your email as spam. You don’t want to get blacklisted.
  3. Kicking off a flurry of negativity in social media and elsewhere.

Bad experiences are things customers share with one an other more readily than positive experiences. You don’t want this kind of marketing tactic to erode the brand you worked hard to create and maintain.

This type of disregard for user requests and preferences does have a negative impact, even if it is one the customer registers at a subconscious level.

Don’t wait to face this type of issue. Stay true to the promises you make or you may find retaining your customer base more challenging than ever. Do everything possible to elevate your brand which includes responding to customers as their needs change.